About the Program

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer, based in New Delhi. Founded in 1981, it has led the Indian Automotive sector from the front and has always been at the forefront of bringing the Joy of Mobility to its customers.

 Maruti Suzuki India Limited has recently launched their pre incubation program in Mobility space called as  "Nurture" in association with IIM Calcutta Innovation Park. This program aims to strengthen ideas/solutions, in selected area of mobility. The objective is to scout, nurture and incubate early- stage startups/ solutions in the East and North East India, with the aim to promote and  scout solutions in mobility and find business solutions which can be implemented in Maruti Suzuki ecosystem, or participate in Maruti Suzuki Innovation Programs.


IIM Calcutta Innovation Park, with the support of multiple partner organizations will conduct 3 Hackathons one each in West Bengal, Assam and Meghalaya to validate innovative mobility ideas and solutions. This will be culminated in-to a Grand Hackathon and winners will form the cohort for the program.

Program Benefits

The selected candidates will be provided with multiple valuable benefits:

Eligibility Criteria

  • The applicant must be a citizen of India.

  • The solution should be from the mobility sector and solving a pressing need in one of the following domains of national priority:
    • Solutions in mobility sector
    • Solutions complementing mobility sector
  • Individuals having an idea or Minimum viable product or business with paying customers can apply.


14th December, 2022
Application Live for Assam State
Last Date of Application for Assam State
14th January, 2023
3rd and 4th February, 2023
Hack in Guwahati- Selection of 4 startups
Grand Hack between 12 startups - Final selection of 6 startups
24th and 25th March, 2023


IIM Calcutta innovation Park (IIMCIP) is a non-profit company set up under the aegis of IIM Calcutta to promote entrepreneurship and innovation and established itself as a premier hub of entrepreneurship development in East and Northeast India.

A business idea is a concept for commercial purposes and typically centers on a product or service that can be sold for money by adopting an operational and practical model. The characteristics of a unique business idea are:

I. It must fulfill customer needs
II. It should be innovative and solve market failure
III. Uniqueness in features and appeal
IV. Clear Focus
V. Profitable in the long run

The process of improvement in the existing product/services in its manufacturing/delivery/use and applicability by way of technology and enhances efficiency adding to its value proposition/benefits is termed as innovation. For example, the mobile app services are innovation for delivering product and services which were earlier possible to be delivered only through a computer.

The product/services which are traditionally in the market may be improved upon in a multiple manner so as to differentiate them. The product/service differentiator usually comes with improvement of quality, service and overall standardization. For example, the intervention of technology helped in railway ticket/bus ticket and hotel booking. Similarly, packaging of milk helped it improve ease of handling and sale anytime during the day.

Defining the challenges in a business and in production of products or delivery of services in clear terms is a problem statement. Writing a problem statement helps in analysis and arriving at solutions to the challenges.

Any new idea or concept when translates into a product/services is first tested within closed group of experts is a testimony of the proof of concept. The incubation centers are usually the places that provide the support and services for proof of concept of new idea/concept. The PoC is a stage before the test marketing (or beta stage) of any product/services.

An entity shall be considered as a Startup:

a. Upto a period of seven years from the date of incorporation/registration, if it is incorporated as a private limited company (as defined in the Companies Act, 2013) or registered as a partnership firm (registered under section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India. In the case of Startups in the biotechnology sector, the period shall be upto ten years from the date of its incorporation/ registration.

b. Turnover of the entity for any of the financial years since incorporation/registration has not exceeded Rs. 100 crore

c. Entity is working towards innovation, development or improvement of products or processes or services, or if it is a scalable business model with a high potential of employment generation or wealth creation.

The business that focuses and registers enough profits so as to serve its own cost of existence and grow on a year on year basis is a sustainable business. The products and services of the business remains relevant in its value proposition and benefits to its customers to be in demand sustains itself.

Incubation is a process whereby an entrepreneur/organization get help for their new and startup business to develop by providing services such as management training, capital or office space. The incubation provides the eco-system for harnessing new business idea/concept and develop it into a commercial venture.

Mentoring involves advising or training an individual or a group of individuals and guiding them pertaining to their respective activity or domain. This involves counseling, training and guidance by experts. A mentor can be anyone who helps a new individual learn and understand the nuances of a particular activity/work/business/art/trade. Mentors usually have long years of hands on expertise in their area of work and have demonstrated success in their field.

Terms and Conditions

  1. The information provided through the application will be kept strictly confidential and will be used for the purpose of the program only.
  2. The decision of the organizing team, regarding selection of candidates, is final, firm and binding.
  3. The application and / or incubation / fellowship will be cancelled if misrepresentation of facts are found at any point of time.
  4. During various stages of the program the participants need to disclose information of the work and / or company

Contact Us

In case of any question / concern of an applicant, a short form to Fill Up and Submit